Past Work
JOY
CAFE
request for proposal
Rebrand and campaign proposal for a vegan cafe in Northern Liberties by mock agency Quirk. Goals were to rebrand Soy Cafe to Joy Cafe, launch a new brand identity, and build brand awareness. Secondary and primary research utilized for creative brief, idea and execution, and media plan for a new sustainable campaign.
View:
ENERGY
WORKS
campaign performance analytics
Digital analytics project analyzing results from a paid media campaign. Google Analytics and Microsoft Excel utilized to visualize new campaign improvement and rank tactics by key performance indicators.
View:
SCRUB
DAISY
marketing plan
Marketing case study for Philadelphia-based cleaning product manufacturer, Scrub Daddy. Powerpoint presentation outlining situational analysis, marketing and promotional objectives/strategies, and budgeting for a new dish-wand system called Scrub Daisy.
View:
CROCS
request for proposal
Marketing campaign proposal for Crocs by mock agency VSBLTY. Contained is an execution plan, research, revised brand platform, executive summary, recommended strategy, and objectives for a new campaign.
View:
PAPA
JOHN'S
account manager presentation
Account Management project designed to set up an agency meeting to begin client relations and enhance business reputation for Papa John's, a business facing scandal. Presentation is from the account managers position and defines the problem statement, team objectives, and next steps for the new client.
View:
TEMPLE UNIVERSITY
community garden
Presentation of the background, significance, and first steps for a potential community garden on Temple University's campus. The proposed community garden was an attempt at a guerilla altruism project, an idea that challenges young humanitarians to create unorthodox solutions to global problems.
View:
